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This article examines the impact of deepfakes in a democratic context, focusing on how these digital manipulations can undermine public trust, manipulate political information, interfere with electoral processes, and exacerbate polarization. It analyzes the evolution of deepfakes from their inception to their current sophistication, illustrating how artificial intelligence technology has enhanced their realism and made them more difficult to detect. The paper examines the harmful effects of deepfakes on political representation, polarization, and public perception. It draws on case studies in France and Colombia. The paper argues for regulatory strategies that go beyond regulatory measures and promote preventive approaches and transparency in the use of artificial intelligence technologies. It underlines the crucial role of cooperation with platforms and the implementation of educational and technological policies that promote a critical understanding of digital media among citizens. This comprehensive approach aims to protect democratic values and ensure the responsible use of artificial intelligence.
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