Digital footprint, algorithmic surveillance and self-censorship: effects on interpersonal communication authenticity

Abstract

This article examines how digital footprints and algorithmic surveillance affect the authenticity of interpersonal communication in digital environments. The study sought to determine whether the perception of constant surveillance encourages self-censorship, intolerance, and the deterioration of social dialogue. A non-experimental cross-sectional design with a mixed approach was used. The quantitative part consisted of a survey of 300 participants, and the qualitative part included semi-structured interviews with three specialists in communication, law, and technology. The results indicate that many participants change the way they express themselves on social media for fear of the possible consequences of their digital footprint. This fear reduces spontaneity and helps create closed environments, where there is less contact with different opinions. In summary, algorithmic surveillance weakens the social function of communication and presents significant challenges for coexistence and democratic exchange in the digital environment.