Abstract
The intersection between ethics, artificial intelligence (AI), and digital capitalism is addressed. Three assumptions are posed: first, that AI increases its effectiveness at the expense of our intimacy and autonomy, which are fundamental to the human condition. Second, it is crucial to understand AI within the context of digital capitalism, where it becomes an ideological and mercantile product. Third, the need for both global and national regulations is emphasized to safeguard human rights against the risks posed by AI. It is highlighted that digitalization has transformed social relations, creating a world where AI can undermine our dignity. Additionally, we criticize the lack of adequate regulation, warning that without an ethical framework, AI could be used to manipulate and surveil individuals. Finally, there is a call for an ethics of AI that prioritizes human dignity and promotes responsible use of technology, recognizing its benefits but also the risks it entails in an increasingly digitalized world.
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